We are pleased to announce our exciting rebrand. Find out why we have done this, how we did it, and the results?
Why did we decide to rebrand?
Our business has grown and changed dramatically in the last eighteen years. Our customers have increased in size, the range of surveying services we offer has widened, and technology has significantly changed our industry.
We surveyed several of our customers and staff to better understand how they perceived our business.
We looked at everything from how we managed customers to how they would describe our business to how our team feels about it.
Several key strands stood out from this work.
- We are correctly perceived as a professional, reliable, trustworthy, and friendly business to work with and for.
- Our customers are delighted with the quality of work that we consistently deliver
- Our staff enjoy working for the business and feel they get the necessary support to develop them in their career choices.
- We need to improve how we present the business to potential customers
When we looked harder at presenting ourselves to existing and potential clients, our branding started to look a little dated. It didn’t reflect the changes to the business and its industry.
Our customers are architects, construction/property industry consultants, or public sector organisations. Historically we had provided more measured surveys for private individuals/developers. This has reduced dramatically, and the complexity of the surveying services we offer has increased significantly.
We concluded we needed to rebrand to reflect the changes to the business and the industry without losing what our customers like about us.
We approached several companies to pitch for the rebrand project and chose to work with Verto. As part of the project, we asked them to focus on how our business presents online and offline. We didn’t want to change what the company stands for but rather how this is shown.
How did we get to where we are now?
We wanted to ensure that the business continues to be seen as a highly professional, reliable, and trustworthy organisation without losing our friendly approach. We worked through several versions of our branding and opened this up to all our team members to get their input into the process. We looked at our brand identity as a vital aspect of the rebranding process and advertising and communicating to potential and existing customers.
What does this mean going forward?
The immediate impact is redesigning our website and logo, but it doesn’t stop there. All our communication materials are changing as well. We are working to tell our story online via our website and social media channels. In addition, we will be increasing our communications with existing customers to keep you up to date with what is happening with our business.
